merch

Best Merch For Festival Season 2023

With Coachella coming back after a 2 year hiatus due to Covid-19, other festivals are following suit - as a brand you may be thinking about what the best merch is for festivals in 2022. Festival merch is unique in the sense that in order to be successful, it should be a product that can be used during the event or have a limited-edition feature.

How To Make Great Merch

Band merch for festivals can be tricky because people expect to see new merch made specifically for the festival. Many artists will design specifically for their events with new artwork and only available at the event.

Band Merch That Is Useful

Creating merch that can be used during the event is a great way to incentivize event goers to make a purchase. Useful items such as bags, blanket, or sweatshirts (depending on the weather).

Keep it simple. It’s easy to get carried away on a merch stall at your own show, but at festivals, there are too many other bands and musicians to keep people’s attention for long.

Know Your Market

As always, it helps to look at some data. According to studies, merch spend varies quite significantly depending on a festival’s predominating genre. ‘Alternative’ events have the highest spend, followed by rock and metal. Attendees of EDM and indie festivals tend to spend much less.

However, rock and metal festivalgoers buy disproportionately more merch that carries branding for a specific artist or festival.

Be Prepared

get your merch well prepared, choose one or two designs, and make sure your booth is presented in a way that is inviting and easy for the eye to scan. Selling custom band merch that is specific to your fans is key. Alongside creating and performing music, your store can become an extra stream of income.

Having a physical product on-site is necessary, however, giving the eventgoer the ability to order the merch to then be sent to their mailing address is an even better option! especially if you’ve run out of product - this could be a good way to reduce cost and prevent overstock.

Pro Tip: The best way to sell band merch is by partnering with a print-on-demand company. POD is an order fulfillment method where items are printed and shipped to your customers as soon as an order is made.

Read more about The Benefits of Merch Fulfillment Services

Best Festival Merch

The best merch for festivals is novelty items that cannot be obtained online. Limited edition products are also a good way to promote sales at events and give your fans something to look forward to.

Apparel

Apparel such as t-shirts, hoodies, and hats are essentials for any merch booth. Apparel is also the most cost-effective item that can be sold for a good profit.

Bags

Bags are the best festival merch because they are useful to carrying around water bottles and other personal items, this is the reason why they’re so popular at big events. Tote bags and backpacks are the most common types of bags, but with the 90’s coming back in style, fanny packs or cross body bags could be a great alternative and set you apart from other merch booths.

Pro Tip: Backpacks, tote bags, and fanny packs can also be personalized on-site by adding live embroidery or screen printing at the event.

Accessories

Get creative! Some artists have come up with great accessories that speak directly to their fans. Megan Thee Stallion nail tattoos and Dolly Parton puzzles are a great example for out-of-the-box merch that resonates with their fan base. Don’t shy away from non-traditional merch as this could really be the thing that pushes your sales the most.

Author: Irene Floridia - Content Creator

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The Benefits of Merch Fulfillment Services

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Fulfillment services are more sought after now than it was just a few years ago. This comes with the rise in eCommerce, especially as brick and mortal stores were forced to shut down during 2020 due to Covid-19. As a Los Angeles Print Shop, we have seen a great opportunity for people to get into making their own merch and leave all the work to us. This hands-off approach is the most attractive aspect of our fulfillment services but there are also many other benefits and we have outlined them here.

So, what are the benefits?

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Time

One of the biggest benefits of having someone else fulfill your orders is the amount of time you are saving and re-directing to your sales and business strategies. The most time consuming tasks of owning an eCommerce business includes the packing and shipping process, and if you’re not ready to invest in hiring an employee, a fulfillment service like ours is the perfect alternative.

Check Out When to shift from in-house to outsourced fulfillment

Space

Big apparel companies own one or several warehouses across the US to be able to hold their inventory for fulfillment. For most people that are just starting out may not have the capital to invest into a space to hold their stock and perhaps do not have the space in their homes, this is where we come in. Fulfillment services store your inventory, so you don’t have to worry about filling your coat closet with your merch.

Shipping Efficiency

In the age of Prime Shipping, people are becoming more and more impatient and want fast and efficient shipping. As a business, we have the man power to be able to fulfill hundreds of orders daily with a daily pick up from carriers such as USPS, FedEx, and UPS. This is all set in place to make the shipping process as smooth and efficient as possible.

Shipping Rates

Many fulfillment services will provide you with their discounted rates. These rates are negotiated based on volume shipped out of their facilities. These rates are not available to everybody and it’s based on shipping history. For someone just starting out, the shipping rates can be very high which can deter many from starting their online business. This is another great reason why fulfillment services can save you money on the long run.

Scalability

One of the draw backs of having a successful start up ecommerce business is the ability to grow by increasing stock and variations of your best sellers. Many eCommerce businesses begin with little stock to test the water and when a product becomes popular it can be hard to keep up with the demand if you’re worried about space and inventory.

By outsourcing fulfillment, you’ll be better equipped to handle an increase or perhaps even a massive seasonal influx of orders.

Reduced Operation Costs

It can be incredibly expensive to rent a space to store inventory as well as to hire staff to fulfill orders along with buying packing materials. In the case of what Family Industries does, we not only do all of the above but we also print apparel in-house, adding another valuable reason why our fulfillment service is so valuable.

As a fulfillment service provider, we also like to include branded goodie such as stickers and pins as well as branded packaging. This can be a great way to build brand awareness and loyalty.

Read more about Fulfillment Center vs. Warehouse: What Are the Differences?

How Does Family Industries Do It?

Family Industries is a Los Angeles merch print shop focused on creating merch for eCommerce Brands, Public Figures, Musicians, and corporate companies.

Our mission is to ‘Bring Merch To The People’ by creating high quality prints and providing next level service to all of our clients. Not only do we store inventory for you and ship your orders, we take care of printing, finishing services, adding branded tags, and creating branded packaging. A true full-service experience!

Here is Phil from Family Industries explaining the process:

Want to know more?

Read our blog post about how Family Industries fulfillment services works

Author: Irene Floridia - Content Creator

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For FAQ, check out our site!

For any inquiries, send us a message!

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send us an e-mail at quotes@familyindustriesla.com

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Health and Wellness Merch Design

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The branded fitness apparel and accessories market grew in popularity when our lives were put on hold due to Covid-19. As more people spent their entire days at home, the demand for some physical and mental release became a priority in daily life.

Workout equipment and accessories were at such high demand that many big brand such as Peloton could not keep up with purchased orders and their delivery timelines were months behind schedule due to supply chain issues.

Fitness Merch

Fitness merch can be broken down into 2 different categories; fitness equipment and fitness accessories. If your business is centered around health, such as a fitness trainer or training program or a fitness supplements retailer you will want your merch to follow the same theme.

Check Out 32 Health and Wellness Business Ideas

Yoga Mats

Weather you do yoga or not, you will need a mat to perform your workouts. A branded yoga mat can be an easy way to promote your brand and add a stream of revenue for your business. Because yoga mats are such a big surface, you have the space to play around with design.

Not only can you print your logo on a yoga mat, but you can add other elements such as abstract shapes and colors or you may take a more simplistic approach. Your yoga mat is your canvas!

Check Out Why Should You Create Your Own Branded Fitness Merch?

Resistance Bands

Resistance bands are more popular than ever! Not only are they a low-cost product, but it’s a great surface to display a logo. Adding resistance bands to a merch store can be a nice addition as they’re not very common for a lot of brands outside of the sporting goods big retail stores.

Resistance bands can also make a good free promotional product if you’re just getting started because of it’s low cost.

Due to the material, it’s important to find the right merchandise product printer as it can be a tricky item to print on.


Sport Water Bottles

Every fitness brand will have a water bottle with their logo on it, and you can definitely go the same route. However, we think adding another element of design can help differentiate your brand from the completion.

Remember to always follow your brand guide and use your brand color and any other identifier. Thinking outside of the box in terms on design will be the best approach when creating basic merch items for your business.

There are also a lot of options when it comes to the design of the bottle itself, make sure you shop around before making a decision.

Athletic Apparel

Athleisure wear trend became popular with the comfort that leggings provided for everyday people going about their daily routine outside of work. Because most people seek comfort, athleisure wear is the perfect merch item for both very active people and perhaps less active but busy people.

Athleisure apparel can help to bridge the gap between people that live a very active lifestyle and people that may not have as much time to dedicate to going to a gym but would still like to feel comfortable while out running errands.

This is the perfect way to introduce your services or retail business to a broader audience.

Wellness Merch

The wellness industry has been experiencing a boom with society focusing more on mental health. There are a lot of wellness businesses that focus on practices such as meditation, yoga, and nutrition. If your business fall into one of these categories, you understand that the potential to sell a product on top of your services can be challenging.

Check Out The Big, Booming Business of Wellness

Candles

Candles are easy to make, this could be the most cost-effective product if you’re looking to make your own candles (which a lot of the businesses in this field prefer to do) and attach your branding to the candle container. Your branding can be in the form of a sticker or a sleeve that wraps around the container.

In addition to the branding on the container itself, there are other things you can offer such as matches which can also be customized with your brand’s logo and can be a nice touch.

Soaps

Much like candles, soaps can be easy to make or manufacture if you choose to work with an established soap supplier. The opportunity for branding is on the packaging.

Soaps are usually wrapped in branded paper and this surface is of significant space to create something that is a clear representation of your brand and overall business mission.

Travel Mug

A travel mug is a more basic and simplistic merch item, however, there’s a ways to make this feel like a luxurious item, which depends on it’s design. Travel mugs come in all sizes and shapes, finding the right mug for your brand is key.

As the example photo shows, this brand chose a simple mug that has soft edges and contains a very simple image clearly defining their brand message. The key is to know your audience and know what they would like to have. Find a mug that you not only would buy for yourself but also buy for someone else as a gift.

Recipe Book

For a content creator that focuses on nutrition, creating a recipe book is also a great way to engage your audience in a deeper level. Many of us also like to have a tangible frame of reference when we are cooking, therefore, a book of recipes can be the best merch for this type of service or entertainer.

It doesn’t have to be perfect, you can play around with design and it does not have to be thousands of recipes. Choose from your most popular dishes and curate a list of them for a limited-quantity run recipe book.

Author: Irene Floridia - Content Creator

Looking for The Best Health & Wellness Merch printer?

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

Follow us on Instagram and Facebook

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

5 Influencer Merch Ideas To Help Launch Your Store

As an influencer you’re constantly selling other brands’ products, however, when it comes to selling yourself, we think there is a lot of missed opportunities; especially when you have a large following that is active in engaging with your content. So how do you get started? We’ll take you through some ideas to help you launch your own merch store.

Why Do Influencers Need Merch?

Merch is a great way to earn money without damaging your image. While major brands are always looking for influencers with a large and dedicated following, it's likely that you will only have so many opportunities to partner with them on sponsored posts or ads. With merch, however, you have another five or ten ways to earn money without ever having to discuss any subject matter that may not resonate with your audience. If you're considering expanding your earnings as an influencer, this could be the perfect solution.

But merch isn't just another way to make extra money—it's also a great way to get additional exposure on social media. Influencers who create and sell their own products can use their channels to promote them in new and interesting ways.

For example, they might post pictures of themselves wearing the product in various locations around the world; they might even host giveaways for fans who purchase it! And when influencers take advantage of opportunities like this one (which is often given away at conferences), it results in lots more likes and comments on Instagram. In fact, some studies show that each new product sold through social media gets its creator about $5 worth of free advertising—not bad considering they don't even have spend any money upfront!

Check Out The State of Influencer Marketing 2022: Benchmark Report

Brand Awareness

While influencer merchandise is a product, it’s also a conversation starter. As an influencer, you can use your commercial products to connect with your audience and share who you are outside of the confines of social media.

For example, you can use the notes section on your Shopify store to chat directly with customers and offer them inside information about the brand. Similarly, fans can share their own story by posting pictures of themselves using or wearing your merch.

The result: Influencers have built communities around their unique brands and stories, but their merchandise is more than just another way to audiences to show support. It gives fans the opportunity to interact in meaningful ways outside of the digital world while continuing to build strong connections and leads to loyalty and sales down the line.

Read More 9 Instagram Growth Strategies to Grow Your Following

Loyalty

Here’s a scenario: You post on social media telling your followers all the placed they can buy merch, and it would be nice to see photos of them wearing their new purchases. In addition to getting your followers excited about the products you’re selling, this exercised will get them more involved with you and your brand. These interactions will strengthen your relationship with your audience and lead to more people wanting to buy merch from you down the road.

Read More How Promotional Merch Cultivates Brand Loyalty

Gather User Data

Influencer merch will help you gather vita user data by giving you a crucial contact and payment information. This gives brands opportunities to upsell.

Influencer merch is a relatively new space in e-commerce that allows influencers to create custom products for their followers. These product can be designed and sold directly through the influencer’s social pages and websites, using merch print shops such as Family Industries.

Collecting data can help you determine who your users are and what they want from your brand. Use this information to better target products for your niche audience. It doesn’t matter how much data you collect if you don’t use it properly.

Active Revenue Stream

Merch is a great way to earn money without damaging your image. While major brands are always looking for influencers with a large and dedicated following, it's likely that you will only have so many opportunities to partner with them on sponsored posts or ads. With merch, however, you have another five or ten ways to earn money without ever having to discuss any subject matter that may not resonate with your audience. If you're considering expanding your earnings as an influencer, this could be the perfect solution.

“Influencer Marketing Industry is set to grow to approximately $16.4 Billion in 2022”
— The State of Influencer Marketing 2022: Benchmark Report

5 Influencer Merch Ideas

Before you establish a line of merch item, make sure you have a logo, a font, and brand colors established. Some logos may not work with certain items so it’s important you have a good idea of what you want your branding to look like whether it’s your name or your Instagram handle make sure you have the right dimensions and file type.

Check Out MERCH IDEAS FOR STREAMERS AND YOUTUBERS

  1. Apparel

Avani 'YOUISBEBE' Tie Dye Sweatpants

Anything that can be worn is a staple in every merch store. T-shirts, and sweatshirts or hoodies are essential and a great way to promote yourself or a project.

To ensure success, it’s best to not only use your name or social medial handle but include some type of graphic, like a logo. If you don’t have a distinctive logo or graphic, we suggest to work with your merch agency or a graphic designer to develop one that best represents you.

Printed sweat pants have now become a popular item for most merch stores in 2022 as well as sweat shorts with the same graphics. You can have sweats screen printed with your logo and other designs. Be creative!

2. Hats

Middle Kid logo bucket hat

Once again, hats are a staple for merch stores - however, beanies may sell best during the winter and other hats like bucket hats sell better in the summer.

Seasonality is something you should consider with merch that is wearable. This way, if you plan accordingly you’re always ahead and you avoid overstock of certain items.

3. Bags & Backpacks

Jake Paul Backpack


Bags not only serve a purpose, but can be the best canvas for your logo and other branding attributes. The possibilities of what you can print on a bag such as a tote bag or backpack provides an opportunity to get very creative.

Using a lot of colors and fun graphics is recommended, you want to have your bag stand out.





4. Tech / Lifestyle

Addison Ray iPhone Case

Phone cases are affordable merch items and one of the most popular items among the Gen Z audience. If your demographics fall within the ages of 14 through 25, a phone case is a great option.

Tech accessories are also less hassle to sell as there are no sizing requirements and returns tend to be low for items like this.




5. Accessories

As a content creator, it’s important to have a merch item that directly speaks to your audience and correlates with the type of content you are creating.

For example, if you’re a fitness influencer, a cool yoga mat or stretch bands with your logo would be ideal. Sport merch items such as balls are good if you’re a sports content creator.

Lifestyle creators have a bigger list of merch items to choose from especially when it comes to accessories. For lifestyle brands you can go anywhere from drinkware to loungewear, making it easier to build a solid merch line that covers all aspects of everyday life.

Author: Irene Floridia - Content Creator

Looking for The Best Influencer Merch printer?

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

Follow us on Instagram and Facebook

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

Merch Consumer Trends of 2023

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Branded merch has become more and more of a necessity for brands and other service providers. This type of marketing is especially lucrative for online influencers and personalities.

In 2020, we saw a very big dip in overall sales of products such as clothing and footwear. According to ResearchandMarkets, the general merchandise market saw a decline from $1,843.6 billion in 2019 to $1,810 billion in 2020 at a compound annual growth rate (CAGR) of -1.9 percent. The decline is mainly due to economic hardships from the pandemic.

With the economy starting to revamp in 2021, we have seen great opportunities for smaller brands that took the time to grow their audience in the past year, to offer new and exciting merch. This is in part due to the fact that most consumer sales are being driven by the ability to connect with ones core values.

What are your

Brands’ Values?

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According to Faire’s survey data, the most purchased brand value tags were Women Owned, Made in the USA, and Handmade. Consumer purchasing patterns have become more about how they value a brand rather than the actual product itself. Most retailers shopped by brand value in order to find products that resonated with their customers.

Check Out Core Brand Values Examples: Why They Are Key to Differentiating Your Brand

A brand mission statement is important to clearly communicate the brand's purpose, objectives and how it plans to serve its audience. A clear mission allows the consumer to see their own values in your brand and make more on emotional connection. This builds brand loyalty and brand pride.

Trends By Categories

More and more businesses are shifting to remote work and this has opened up the potential to offer a variety of merch that otherwise would not be suitable for certain brands before the pandemic. It is important to do your research and find your audience to then gear your promotional products or branded merch towards their specific interests.

Read about How The Pandemic Changed The Way People Shop

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Pet Merch

As the pandemic begin extending in 2020, more and more people began adopting pets to help them cope with worldwide lockdowns. With pet adoptions on the rise, pet merch saw an increase of 1 Billion dollars annually.

According to the 2021-2022 APPA National Pet Owners Survey, 70% of U.S. households own a pet, which equates to 90.5 millions homes. This is a market that is worth looking at if you are thinking of dropping merch. Pet people love to buy toys and clothing for their dogs.

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Apparel

Big clothing brands such as H&M and Zara saw a sharp decline in sales at the begging of 2020 but quickly bounced back better than ever in 2021. Despite the losses in 2020, apparel and accessories sales in the United States are expected to reach $495 Billion in 2023.

Athleisure and activewear brands suffered less of a sales decline in 2020 compared to other apparel categories, decreasing by just 2-3% vs 2019. Consumer interest in health and wellness will continue beyond the pandemic, so demand for athleisure and activewear is expected to be strong in 2021.

Although screen printing on athletic clothing can be challenging, there are ways to work around this and get the perfect print for your athletic merch.

Check Out Apparel Ecommerce Market Size in the US from 2016 to 2021

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Health & Wellness

Wellness products saw a 10% increase in sales during 2020 and is predicted to increase an additional 15% in 2021 with a big push toward the end of the year. Wellness items have been on the rise for a few years now but it is predicted to hit all-time highs in 2021.

As global consumers are beginning to focus more on their wellness, products such as yoga mats and candles are among the highest sold items. These are products that can easily be manufactured and printed with your logo, they make great promotional merch!

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Tech Gadgets & Accessories

Gadget such as wireless phone charges, wireless headphones, and speakers have been on top of the tech chain when it comes to consumerism. In 2021, it is projected that most people will opt for wireless EVERYTHING.

Charger pads can be a great promotional product to display your company logo or brand name. Brand artwork can be laser printed unto these types of surfaces, making it easy, fast, and affordable.

The New Normal

Brands and retailers will need to consider how consumer behavior has changed during the COVID-19 pandemic. Many consumers invested time and money in purchasing and learning to use equipment to facilitate fitness, cooking, working, and entertaining from home.

This means that many of the industries that thrived in 2020 could remain elevated above pre-pandemic levels, and at the same time, industries that struggled last year may find their industries have been changed permanently.

Increased remote work may lead to more travel and mobility, and business travel may ramp up, benefiting accessories like luggage and backpacks. The casualization trend that took hold in apparel and footwear last year is likely to remain.

Author: Irene Floridia - Content Creator

Follow us on Instagram and Facebook!

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

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Custom Packaging For Your Businesses

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Increasing sales growth via quality packaging is quickly becoming a priority for many businesses big and small, however, it is true that this is more important for smaller brands that are trying to accelerate brand recognition by using attractive custom packaging. More and more, we see our clients invest in custom boxes, packaging sleeves, custom labels, and even personalized inserts to elevate their customer’s experiences.

Surveys and studies will tell you one thing — branded packaging brings big value for your business. But just to give you an idea:

  • 72% of American consumers say that packaging design influences their purchasing decision. (Ipsos)

  • 71% of American consumers say they are more likely to buy products in paper or cardboard packaging. (Ipsos)

  • 60% of online shoppers say that branded or gift-like packaging gets them excited about receiving the package. (Dotcom Distribution)

  • 50% of online shoppers say they are more likely to recommend products to friends if they came in branded or gift-like packaging. (Dotcom Distribution)

According to a study by Statista, a leading provider of market and consumer data, e-commerce growth is projected to hit a whopping 6.54 trillion US dollars in 2022. With the market growing, we can expect more brands to further saturate different industries; and with that, there will be a pressing need for you to stand out from the rest.

This where branded packaging comes into play, and here are effective ways small businesses are making sure they stay on top of their packaging game.

Customize Your Design With Your Brand in Mind

Branded packaging encourages the customer to remember you after their purchase. Well-planned and executed packaging design can turn first-time buyers into repeat customers, and if your packaging design resonates with them, they will become your brand advocates, too.

Taking your product packaging to the next level does not mean you need to have custom shipping boxes. There are factors to consider, such as your product itself not needing it, or your price point now allowing the increase in cost.

Don’t worry - you can make small and meaningful investments into upgrading your product packaging.

Read more about How Can Branding Costs Be Capitalized

Custom Packing Tape

By far the most budget friendly option, the personalized packing tape option is the best option for growing businesses. Besides being a cost-effective way to customize your packages, it can also be an opportunity to include a discount code or more information about your brand as well as advertise any additional items available in your shop.

Custom Packing Labels

Packing labels are usually applied to a simple box where the product is stored. These custom box labels are great to display your branding such as logo, colors, and tag lines or your social media handles. It’s another easy and affordable way to personalize your packaging.


Pro Tip: Hire a product packaging designer



Custom Packing Sleeves

Packing sleeves are often used on small items that are packaged in small boxes where a sleeve can be placed. Besides the visual component, your branded packaging design should be functional. After all, it will hold your product securely in place during transit.



Custom Tissue Paper

Customized tissue or packing paper is primarily used for apparel, however, it does not have to be! This option is again another way to keep your branding costs down. Tissue paper with your brand on it can be printed by your local merch printer or screen printer, or if you’re looking for a more DIY option, you can purchase a stamp of your logo and stamp the paper as you go!



Custom Packing Inserts

Packing inserts compared to the top suggestions may cost a bit more depending on the type of paper (you will want to use a thick card) and the type of print such as gloss or matt. Insert cards give you a little more flexibility as to how much information about the brand you can include due to the size (assuming your box is big enough to fit an 4x6 card).

Adding a discount card can make for a wonderful surprise treat and are a great way to encourage repeat sales.

You can also add thank you notes and other personalized messages that allow them to inform, engage, and ultimately, build a relationship with their clients.

Author: Irene Floridia - Content Creator

Do you have more questions about packaging design and printing?

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

Follow us on Instagram and Facebook

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

p 323-522-3829