Investing in promotional items does not have to feel like a loss. In fact, promotional merch should be considered standard practice, because the consumer market is so saturated with brands selling the same products or services, it’s good to stand out. We’ll take you through some stats and reasons why branded promotional items will generate revenue in the long run.
“The U.S. alone accounts for an estimated $298 billion in ad expenditures annually and was recently named the world’s largest advertising market.”
Why Does Promotional Merch Matter?
With so many marketers focusing all of their efforts in digital marketing, tangible promotional products have taken a backseat. Unfortunately, businesses that have chosen to dismiss such products, are missing out.
Infographic by PPAI Research
A 2017 study by the Promotional Products Association International (PPAI) explains everything you need to know about the effectiveness of promotional products. According to the study, most people keep promotional products for an average of eight months. That means your advertisement is sitting in front of someone longer than a simple PPC ad or pop-up on a website.
Promotional products provide brands with a reliable path to reach the target consumer group by positioning their message as it will be best received. In fact, according to PPAI research, promotional products are the most welcomed form of advertising by all generations and considered most effective in providing a rationale to respond. Promotional products not only allow brand messages to effectively reach their intended audience, but they also spread the word to anyone who sees the product displayed, used, or shared.
89 % of consumers have received a promotional product in the past six months; that’s nearly nine in 10 who own a promotional product, nine in 10 who use promotional products, and nine in 10 walking billboards for a brand.
Read more: Top 10 reasons to use promotional merchandise
Swag and Brand Representation
Brand ambassadors or brand representatives are also an essential part of driving your promotional product marketing strategy forward. In many instances, your promotional products are being distributed at large events and festivals. For a successful campaign, you will need an energetic team to help promote your brand and give out your branded swag.
Check Out 18 Company Swag Ideas Employees Really Want For 2021
Every brand needs a face and voice that will go hand-in-hand with the product. It’s not just about choosing the right product, you must also find the right people to promote your brand, a friendly face with a charismatic demeanor can help build confidence in your brand. A simple pleasant interaction with your brand ambassador will eventually result in brand loyalty.
Know Your Audience
In order for you to grow your brand loyalty, you should understand who your current customers are; but no only WHO they are, but WHAT they are – in terms of their needs, their wants, and what drives them to choose you over a competitor. By focusing your time on collecting this type of audience information, you can easily build a large following that is loyal to you and your business . Once you have a good grip on who your target audience is, you can seal the deal by presenting them with custom promotional products that appeal to their specific lifestyle .
Read How To Find Your Target Audience And Create The Best Content That Connects
Continued Engagement
Show that you appreciate their business! If your brand sells products or services, a good way to ensure continued engagement and brand loyalty is by providing free gifts after a purchase has been made or after a client connection has been made. These small gestures keep you fresh on their radar and they will associate your brand with a positive feeling.
So, How does a Promotional Item Promote Brand Loyalty?
It is important to create a promotional item that is of high quality because people will associate the premium quality of the gift or promotional item with the quality of your business. This will help a lot in keeping the first-time buyers of your products forever.
Promotional products can drive consumers to your business in a cost-effective way. Giveaways bring instant brand recognition. You can expand the reach of your products or services amongst a larger audience, and these items are also excellent for building a solid customer base and driving customer loyalty.
3 Tactics for Promoting Your Branded Merch
So you don’t have the capital to give our free promotional items? Well, we think that you can make a decent return by selling them through your website for an extra revenue stream. This will of course depend on what type of business you have as it may not apply to everyone.
Check Out Launch like Steve Jobs: 7 Ways to Build Buzz for Your Next Product Launch
Limited Run
You can create a buzz around a product that is a limited-run item that would be worth buying. Find an item that would be useful, things that can be used in every-day life or that can be great decor. A good option would be to collaborate with an artist or another business to then create something unique, this way you will also attract the audience of that other artist or brand.
Promotional Discounts
Providing a promo discount code to loyal subscribers is also a great way to push your product, especially if it’s during a holiday or a special sales day such as Black Friday or Cyber Monday.
Bundles or BOGO Deals
Promotional merch can also be an added bonus to a purchase of another product. Many times this tactic drives the buyer to chose your product over the competition if it means they will get an extra item to compliment their purchase.
Author: Irene Floridia - Content Creator
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