If you own a business, you’ve probably already heard of the importance of promotional items and chances are you already have branded merch. Some merch is better than others and this may vary depending on the merch agency.

Not all agencies have full capacity to bring your ideas into fruition, however, a full-service merch agency can help you beyond the printing process and in this article, we will take you through the different services that are possible when you hire a full-service merch agency such as Family Industries.

5 Reasons Why You Need A Branded Merch

Customer Loyalty

Merch can increase customer loyalty! Giveaways have been proven to be a great tool to excite current customers to actively engage with your social media and therefor cement customer loyalty.

Increased employees’ morale

Employees play a huge role in a company’s success, therefore, looking after their needs should be the priority of the brand. A happy employee makes sure that they meet the company’s objectives and serve them right. Hence, giving away customized water bottles, tees, etc. might be a little gesture, but it surely boosts employees’ morale.

Brand Recognition

Merch is another marketing tool, therefore, it’s helpful to look at it as an investment that will generate more sales. The first thing that every brand is looking for is to create brand awareness and marketers are solely working for the same reason. Unless you grab the attention of your customers, you cannot encourage them to shop from you.

Check Out What’s The Difference Between Brand Awareness and Brand Recognition

Lead Generator

For every business, lead generation is extremely important. Not only is it necessary to gain new customers, but also to retain the old ones. Brand merchandising creates brand awareness that is quite strong and does not let a customer easily forget about your brand. There are hundreds of ways through which you can increase lead generation, but if none of them works for you – you can always trust merchandise branding.

Beat Competitors

Merchandise branding can help businesses to differentiate themselves from their competitors. The promotional product will create an engaging, dedicated, and can set yourself apart visually. Not all brands work on branded content, hence, your approach can set you apart from your competition especially when it comes to design and creativity.

Why Do You Need A Full Service Merch Agency?

You may have a great business model and think that perhaps merch is not for you, however, investing in merch can be the one thing that pushes your brand just a bit further. Each year you should be looking to ways in which you can improve and stay ahead of the curve.

Not only is merch good for marketing, but it can also be a way to establish yourself as a serious brand or simply add to your bottom line.

Learn more How Can Branding Costs Be Capitalized

DESIGN

A full-service merch agency has a team of designers to help assist with the design process. This step is important when considering certain products to print on. Our in-house design team provides a full range of creative services—from branding and fashion forward graphics, to innovative product concepts, and more.

Manufacturing

As a full-service merch agency, we specialize in high-quality garment and merch production using a variety of methods such as screen printing, vinyl, foil, embroidery and more.

Working with a variety of products from apparel to swag such as hats, drinkware, bags, and tech accessories gives clients more freedom and the ability to get more creative.

Fulfillment

As part of a well-rounded merch service agency, offering fulfillment is an integral part of the premium experience. Not only does a full-service merch agency provide the best quality print and finished product, it’s can also be a big time-saver by providing direct fulfillment to your customers or clients.

Events

A full-service merch agency such as Family Industries LIVE can also provide on-site event merch printing such as t-shirts, tote bags, and embroidery on hats, and other apparel items.

Not only does a full-service merch agency provide live printing, but they also provide a full staff that includes brand ambassadors. In an event space with a lot of other brand and vendors, it’s important to have brand ambassadors that can represent your brand in the best way possible.

Our staff at Family Industries takes this job very seriously as we pride ourselves in having the best customer service and our goal is to represent our clients the best way possible.

Author: Irene Floridia - Content Creator

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

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send us an e-mail at quotes@familyindustriesla.com

Working in the entertainment world whether you are an artist, a content creator, or a marketing agency, having merch that reflects your brand can be a challenging task. Nevertheless, having merch can only help you further reach your target audience and provide a way for your fan base to support you to continue making content. In this article we will show you the ways you can brainstorm to achieve the best merch line that will result in sales or brand recognition.

Merch For Entertainers

Artists, Bands, and content creators are in a unique position. They are one of the few entities that can create revenue directly from branding themselves. Very similar to professional sports teams, musical artists, and entertainers can sell merchandise that bears their name and likeness that will in turn create awareness and provide revenue for their brand. That brand being their name, logo, music, social media, podcast, & YouTube channel.

As entertainers, most of the revenue comes from selling tangible things. This is especially true for musicians as touring can be expensive and venues do not pay well unless you’re a recognized artistist. Selling band merch can be your way to not only advertise your music but also help you sustain a lifestyle of travel to get your music out there.

With the rise of TikTok, original content creation has become the lifeline for social media. Without original content, these apps would not have the success they are experiencing now.

While apps like TikToK and sites like YouTube will pay for content contributions, unless every video gets millions of views and comments, you’re not making enough to sustain a balanced lifestyle. This is why we believe that offering merch is a necessary step to maintain a steady stream of income.

Check Out Merch Ideas For Streamers and YouTubers

Podcast Merch

Sword & Scale Glow in the dark Skull Tee

Generally, podcasts will focus on specific topics and follow a theme such as true crime, comedy, storytelling, and relationship advise. Most successful podcasts will have a merch store comprised of t-shirts, sweatshirts, and maybe a travel mug.

What can you do to mix up it up? Well, this will depend on what your podcast is about. For example, Sword & Scale podcast has a glow in the dark skull t-shirt, which correlates with their true crime theme. They also sell shot glasses with a mug shot of different serial killers. This is a way to capitalize from your core content.

Additionally, knowing your audience will need to be a focus when creating merch. Sword & Scale knows that their demographic is primarily female, this is why they offer options for a lady’s cut tees and other more “female” centered designs, where as other podcasts such as The Joe Rogan Experience has mostly unisex cut t-shirts and other items that primarily target a male audience.

Pro Tip: You don’t have to just use your podcast name. Get creative and use a tag line or a quote from your show.

Youtuber Merch

A good YouTube channel has a specific theme. Honing into what content gets the most views and and figuring out your style will help you come up with merch that fits into the overall message of your channel. Your subscribers will want to see the general merch such as t-shirts, hoodies, & drinkware but we believe that in order to really push your merch, you will need unique merch items.

You may recognize Zach King as the new-age YouTube magician and optical illusions mastermind, Zach has become YouTube legend and unless you’ve been living under a rock, you’ve seen his videos.

Zack King has developed a brand for himself with his wildly entertaining video content - and with so much success it’s only logical that his merch will reflect his brand. Zack King’s merch includes a magician playing card deck, which lines up perfectly with his content and overall branding.

Check Out The Best Eco Friendly Merch

Entertainment Agency Merch

Unlike YouTubers and Podcast hosts, entertainment agencies don’t have a face or a specific voice, they mostly rely on live events such as festivals which attract a variety of people depending on the type of event. For an agency, having a specific understanding of their demographic can be challenging.

Live merch printing has been a great way to develop revenue based on the type of event as it can always be adjusted to fit the specific demographics of the crowd.

A good merch agency can help an entertainment agency develop and expand on different merch items that can be customized on site such as with live screen printing, live embroidery, live sublimation, and much more!

By adding a customization option on site, can excite event goers to get their names or initials printed unto an events shirt, or tote bag. These are very simple ways to get the crowd involved and it can create a stream of revenue.