Custom finishes can be the thing that sets your brand apart from your competition. These customizations can range from small and simple to being a little more involved and a bit more expensive. We think that investing in details is the best way to take your brand to the next level. In this article, we will go through all of the custom finishes available as well as comparisons and options for smaller budgets.
What Are Apparel Finishes?
Custom apparel finishes are collar tags, interior tags, screen printed logos inside the garments, price tags, as well as packaging. Most of what apparel finishes refer to are markers withing the garment that shows off your brand’s logo and other brand characteristics.
Check Out A Guide To Branding
Examples of Custom Finishes:
Neck Tags
Custom Woven Tags
Fold & Bag
Sticker Application
Brand Info Tags (hanging tags)
Why are apparel finishes important?
Creating a brand new tag on your shirt is an excellent way to promote a business’s brand. Imagine including your logo on every tag knowing that everyone will check to see the size. Customizing the tag allows everyone to see your logo and details about your business in a unique and effective way.
Every piece of clothing comes with a tag already printed and it is usually on the back of the neck. The tag’s purpose is to provide the wearer with all the relevant information they need to know about the garment. But imagine replacing all that with your company’s logo, brand, and info. This can build brand loyalty.
Check out Guide To Product Packaging & Labeling
Neck Tags
Neck tags or collar tags are the most common types of apparel finishes. Neck tags can either be woven or printed directly unto the garment.
Woven tags are a little more involved as these are separate pieces that need to be sown unto the garment, therefore, adding more steps to your finishing services. However, tags look more professional and you have more freedom to add color.
Printed tags are done directly unto the garment, these types of tags are easier and can be more cost-effective depending on the amount of units you or your local screen printing shop are producing. This type of finish is typically done in a single color, which is recommended to ensure a good rate from your screen printer.
If you are looking to place a tag on the sleeve or the bottom hem, woven tags will be your only option. These placements can make a big difference when done right, this is usually a premium service that is provided by a merchandise agency such as Family Industries.
Hanging Tags
When you add hang tagging to your custom apparel, it gives your garment a professional look that is ready for retail. All you need to provide is the info for the hang tagging and where you want to place it, then a merch agency such as Family Industries will take over the rest.
Hanging tags are generally applied to hi-end apparel and allows for you to include more information about your brand such as your mission statement, your logo, and any other branding elements. As a merch agency, we supply and print all custom tags in-house, as well as apply the tags to your apparel.
Packaging & More
Personalized packaging such as poly bags or box tape can also elevate your brand presentation. Little details can go a long way when presenting your product. These types of finishing services can be an added bonus when deciding to invest in your business.
As a merch agency, we always recommend adding your logo to the package either by stickers or printed unto whatever the surface may be such as a box or tape.
Stickers are the cheapest option if you are on a budget and adding more to the bag is also a good way to get your brand in front of other people and most customers like these details.
Check out Classy Ways to Use Stickers on Your Packaging
For a more economical way to add a personal touch, you can invest in a stamp of your logo. A stamp can be used in just about any surface which makes it easy to brand your packaging such as shipping boxes, tape, and packing paper or poly bags.
Author: Irene Floridia - Content Creator
Do you have more questions about premium merch printing?
send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.
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