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Finishes That Take Your Brand To The Next Level

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Custom finishes can be the thing that sets your brand apart from your competition. These customizations can range from small and simple to being a little more involved and a bit more expensive. We think that investing in details is the best way to take your brand to the next level. In this article, we will go through all of the custom finishes available as well as comparisons and options for smaller budgets.

What Are Apparel Finishes?

Custom apparel finishes are collar tags, interior tags, screen printed logos inside the garments, price tags, as well as packaging. Most of what apparel finishes refer to are markers withing the garment that shows off your brand’s logo and other brand characteristics.

Check Out A Guide To Branding

Examples of Custom Finishes:

  • Neck Tags

  • Custom Woven Tags

  • Fold & Bag

  • Sticker Application

  • Brand Info Tags (hanging tags)

Why are apparel finishes important?

Creating a brand new tag on your shirt is an excellent way to promote a business’s brand. Imagine including your logo on every tag knowing that everyone will check to see the size. Customizing the tag allows everyone to see your logo and details about your business in a unique and effective way.

Every piece of clothing comes with a tag already printed and it is usually on the back of the neck. The tag’s purpose is to provide the wearer with all the relevant information they need to know about the garment. But imagine replacing all that with your company’s logo, brand, and info. This can build brand loyalty.

Check out Guide To Product Packaging & Labeling

Neck Tags

Neck tags or collar tags are the most common types of apparel finishes. Neck tags can either be woven or printed directly unto the garment.

Woven tags are a little more involved as these are separate pieces that need to be sown unto the garment, therefore, adding more steps to your finishing services. However, tags look more professional and you have more freedom to add color.

Printed tags are done directly unto the garment, these types of tags are easier and can be more cost-effective depending on the amount of units you or your local screen printing shop are producing. This type of finish is typically done in a single color, which is recommended to ensure a good rate from your screen printer.

If you are looking to place a tag on the sleeve or the bottom hem, woven tags will be your only option. These placements can make a big difference when done right, this is usually a premium service that is provided by a merchandise agency such as Family Industries.

Hanging Tags

When you add hang tagging to your custom apparel, it gives your garment a professional look that is ready for retail. All you need to provide is the info for the hang tagging and where you want to place it, then a merch agency such as Family Industries will take over the rest.

Hanging tags are generally applied to hi-end apparel and allows for you to include more information about your brand such as your mission statement, your logo, and any other branding elements. As a merch agency, we supply and print all custom tags in-house, as well as apply the tags to your apparel.

Packaging & More

Personalized packaging such as poly bags or box tape can also elevate your brand presentation. Little details can go a long way when presenting your product. These types of finishing services can be an added bonus when deciding to invest in your business.

As a merch agency, we always recommend adding your logo to the package either by stickers or printed unto whatever the surface may be such as a box or tape.

Stickers are the cheapest option if you are on a budget and adding more to the bag is also a good way to get your brand in front of other people and most customers like these details.

Check out Classy Ways to Use Stickers on Your Packaging

For a more economical way to add a personal touch, you can invest in a stamp of your logo. A stamp can be used in just about any surface which makes it easy to brand your packaging such as shipping boxes, tape, and packing paper or poly bags.

Author: Irene Floridia - Content Creator

Do you have more questions about premium merch printing?

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

Follow us on Instagram and Facebook

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

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Do Trade Show Swag Giveaways Boost Brand Awareness?

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Promoting your brand at an event such as a tradeshow or a festival is a must. Giveaways is a good way to engage with the event goers and boost brand awareness.

Trade show Giveaways

Tradeshows can be great exposure for brands in the service industry and giveaways or promotional items can aid other marketing efforts. Whether you call them promotional items, tchotchkes or swag, exhibitors at every trade show hand out countless trade show giveaways to attract and encourage attendees to enter their space.

Check Out 6 PR Tips To Gain Exposure At Trade Shows

The right trade show giveaways can help generate leads and support integrated marketing messages that will prompt attendees to tie that message back to your company long after the show has ended.

What’s The Right Trade Show Promotional Item?

The perfect trade show giveaway items communicate a company’s brand strategy and messaging to attendees. Before selecting a trade show giveaway item, first consider weather or not they support your corporate or brand image and campaign theme.

Check Out How To Build an Effective Tradeshow Marketing Strategy

Brand Alignment

  • Ensuring your branded merch has your company logo printed, etched, or chiseled on it. It does not matter how cool the giveaway is, you will lose out on business and exposure if the item cannot be linked back to your brand.

  • Your giveaway items need to in some way tie-in to your brand and most importantly, your industry. This will help the attendee connect the dots between the physical merch item to your service or business.

  • If you’re attending a themed trade show, select an item that goes with the theme to further strengthen your brand messaging.



Pro Tip: Once you’ve chosen the right merch for your trade show booth, the way you display your items and present your brand is just as important as the items being displayed. Approaching your display as another tool for marketing is a good way to ensure a successful way to show the value in your business.

Check Out Trade show booth design is a key element to engaging with attendees.




What Is A Valuable Trade Show Giveaway?

The most important function of a tradeshow giveaway is the ability for that item to resonate with your clients and prospects. While unique and fun giveaways are always a good way to generate overall interest in your brand, practical merch items can present more value to a trade show guest.

  • Think of a trade show giveaway item as something an event goer can immediately find useful such as tote bags, water bottles, sanitizer, or a backpack.

  • Some of the most valuable giveaways are the ones that will be used frequently like a cool keychain, wireless phone charger, or a phone case / phone wallet.

  • Apparel such as t-shirts are always attractive for people and it’s an overall low-cost product and the perfect canvas for your logo.

Budgeting For Trade Show Giveaways

Like exhibits, trade show budgets vary in size from exhibitor to exhibitor. You should be conscious of the costs associated with your trade show giveaway regardless of your marketing budget. A good rule of thumb is to use 10% of your profit towards marketing, out of the 10% allocate a certain amount to your promotional merch as needed. This will vary depending on your business model.

Check Out How Can Branding Costs Be Capitalized

Tips To Cut Giveaway Costs

  • Making sure you get the most bang for your buck, may mean that you will have to get a little more creative or find inexpensive alternatives.

  • Shipping can add up and can sometimes be an afterthought that puts you over your budget. Think ahead and use a local merch agency so as to be able to pick up your merch instead of paying for shipping and handling.

  • Having the right staff to represent you on site can be a way to ensure your promotional items are being handed out to every person and nothing goes to waste.

Author: Irene Floridia - Content Creator

Looking for The Best Promotional Merch printer?

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

Follow us on Instagram and Facebook

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

p 323-522-3829

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