Apparel has definitely become more expensive, and even for simple basic t-shirt the price and expectations of quality have gone up. When delivering quality, as a brand, your focus should be on 100% customer satisfactions. Opting for a cheaper material or cheaper print can cost you credibility and brand loyalty.
What Is Premium Screen Printing?
Premium screen printing refers to specialty printing shop instead of the print-on-demand companies such as Printful or Zazzle. Premium screen printing includes experts screen printers that will navigate the process for you and deliver top quality prints.
A premium screen printing shop will always have designers on their team to assist with technical design inquiries and be able to help you prepare your artwork for screen printing.
Additionally, premium also refers to the type of garment. A good screen printing shop will offer you a variety of fabric types - of course, this may also vary according to the design and ink needs to achieve the perfect print.
Screen printing creates unique visual outputs when compared to digital printing. The ink for screen printing is absorbed deeper, providing clearer edges to the image. Screen printing ink can also be applied thicker, resulting in long-lasting, brighter and more vibrant colours even on darker shades.
What Are T-Shirt Premium Options?
When it comes to custom t-shirt printing you have a choice of three fabrics — polyester, cotton or blended materials.
1. Comfort Colors 1717 Heavyweight T-Shirt
Comfort Colors 1717 is 100% ring-spun cotton, making this fabric very durable and heavy. This material is comfortable and the style is a relaxed fit and a bit oversize. This style has been very popular in recent years for it’s fit.
Features:
Relaxed fit and unisex
6.1 oz./yd², 100% ring spun cotton, garment-dyed
Double-needle armhole, sleeve and bottom hems
Twill taped neck and shoulders for extra durability
Heavyweight
7/8" double-needle topstitched collar
Pre-shrunk
2. Bella+Canvas 3001 Classic Unisex T-Shirt
This Bella+Canvas 3001 custom print t-shirt is a modern tee with a crew neck and side-seam construction for durability. Designed with superior airlume-combed and ring-spun cotton, it has a very soft feel and smooth surface which makes it great for direct to garment printing.
Features:
100% combed and ring-spun cotton
Shoulder-to-shoulder taping
Side seamed
Retail fit and unisex sizing
Soft and lightweight
Crew neck
3. AS Colour 5001 Staple Tee
The AS Colour 5001 staple t-shirt has a soft and relaxed fit, made from a blend of cottons with a fit that can be worn for any occasion. You can dress it down or dress it up. A true staple for every closet.
Features:
100% combed cotton (heathers 15% viscose)
Shoulder-to-shoulder taping
Side seamed
Regular fit and unisex sizing
Mid-weight
Crew neck
What if you’re just getting started?
As a small business, we understand that quality investments matter but funding for those investments can sometimes be tight. If you are at a point where you have to be highly focused on budget, consider simplifying your logo to be a 1 to 2 color print, and keep the design limited to the front of the garment. Not only does this reduce cost, but simple screen printed designs are considered to be more fashionable, which will have your customers reaching for it more often.
Why Not Use On-Demand Apparel Printing?
Print-on-demand can oftentimes be the easiest and cheapest option, however, if you’re looking to build a brand that people trust, this may not be the best option for you.
Control of your merchandise cam often times be lost, you have to trust the printer to do their job properly, but quality control can quickly become overwhelming.
Additionally, order fulfillment can take longer or can be affected by other events such as holiday rush, this is why we always recommend to make orders ahead of launch time to avoid any delays. With a premium print shop, they often times can set you up on a scheduled re-order system.
The main downside of on-demand apparel printing is the loss of control over the quality of the print and the quality of the fabric.
Check Out What Is Print-On-Demand? Pros And Cons Of This Business Model?
In Conclusion
When launching an apparel brand, the fabric itself should be priority. We believe that choosing premium garments coupled with premium printing will cement the high-quality integrity of your brand and in turn also cement brand loyalty with customers.
If you want your custom t-shirts to market your business effectively, they need to be worn and seen. The only way to ensure that happens is to make a great t-shirt people will want to wear.
Print shops such as Family Industries, are a greatexampleshigh-qualityhigh-qualite of a premium print shop offering high quality printing and high quality service for all clients.
Author: Irene Floridia - Content Creator
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