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Meet A Family Member - John August Roberts

Each month we bring you inside our warehouse to introduce you to a member of our Family.

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John August Roberts

In-House & Live Embroidery

Screen Printing

With as much traveling as John does on behalf of our live team, it’s a miracle he’s physically up for coming into the warehouse. This would be quite a feat for most people, but for John it almost seems second nature. As soon as he steps foot into the warehouse, he is laser focused. While that sounds super cliché, it wouldn’t if you saw him in action. He’s kind of like a superhero. Whether it’s intentional or not, he’s even got a costume! Can’t knock it though, cause when he places those headphones on top of his signature beanie he makes magic happen.

Hustle like John’s is hard to come by, and we are insanely lucky to call him a Family Member.

Introducing, John August Roberts…


What do you do at Family Industries?

That’s a complicated question… I pretty much do whatever Family needs, but my main focus is on embroidery and screen printing. Outside of the shop I do a lot for the live team. It’s rare that I spend a full week JUST in the shop, as we’re constantly doing events. The live stuff is great though cause I love to travel, and the experiences at some of these events are pretty awesome.

What piece of clothing that you own could you not live without?

My beanie, no question.

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THE OVER-SHARE QUESTIONNAIRE


Like many of us, John has passions that extend beyond the office walls. One of those passions is poster printing.

John started poster printing at Pasadena City College, and wanted to make a series of poster prints comprised of people he knows and places he’s been. The majority of his pieces are four color process prints or posterization.

The print below is a 12"X12" posterization portrait he made back in 2017, and it as it happens: it’s his favorite.

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AND FINALLY,

DESCRIBE YOURSELF IN ONE GIF:

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Cured in 60 Seconds: An inside look at live screen printing

Ten years ago we ventured into the unknown world of Live Screen Printing. At the time, no one was really doing it so our gauge on whether or not it would work was… well, there was no gauge. We were attempting to build an entire business around something that had zero proof it would actually be successful. All we knew was that we had a solid idea, the skills to pull it off, and the drive to make it work.

Today, a decade later, we are doing over four hundred events a year. To say we’ve been extremely fortunate is an understatement. We owe a giant debt of gratitude to all the incredible people who have supported us along the way, and all the brands we’ve been lucky enough to work with throughout the years.

As incredibly exciting as these past ten years have been, we couldn’t have gotten to this point without lots and LOTS of practice. As cliché as it is, practice really does make perfect. We’ve had to fall and pick ourselves back up more times than not, but those falls have taught us something each time. That’s why, in the spirit of learning, we wanted to show you how we make the magic happen. From prep work to the event itself, there’s a lot that goes into live screen printing.

Here’s a little inside look into how we do what we do…


PREPARATION IS KEY

Stagecoach 2019 Prep — Before we headed to the desert for 2019’s Stagecoach Country Music Festival, we had to prepare hundreds of pre-printed posters for the event.

Stagecoach 2019 Prep — Before we headed to the desert for 2019’s Stagecoach Country Music Festival, we had to prepare hundreds of pre-printed posters for the event.

Some say that “eighty percent of life is just showing up”. Unfortunately, that doesn’t really apply to live screen printing. Depending on the type of item we’re printing on, as well as the designs themselves; prep work is usually inevitable. We never want to walk into an event blindly, so we typically spend the days leading up to it practicing the activation.

Reasons for prep work ranges from types of ink we’re using to pre-printing tags and brand logos onto the items. For example, before we went to Tik Tok’s “For Black History” event in Hollywood, we pre-printed hundreds of denim jackets with the Tik Tok logo.

You may be asking yourself: “Wait. if you’re ‘live screen printing’ why are you printing stuff BEFORE you’re actually live?” That’s a solid question. What it usually comes down to is twofold: time and branding. Typically when we’re hired to work an event, a company will want their logo/branding on the items we’ll be live printing. This is completely separate from the design(s) they want to be printed live.

Whenever we’re live, we want to make sure guests of the event are given their items in a timely manner, and not wasting their time waiting in line. No one wants to wait a long time for a t-shirt when there’s food and drinks to be had! So in order to save time, we tend to pre-print any branding that the company wants on their items. That way, the items are ready to go for guests once they get to our booth. They only thing they have to worry about is choosing which design they want live printed.

Pre-printing is far from the only reason we do prep work for our live events. Sometimes we’re asked to print on an item we’ve never printed on before, and like anything you want to get good at doing: practice makes perfect.

This past April we were asked by The Fields Restaurant to do live printing on clear, PVC tote bags. While it may sound simple, printing on plastic bags can be quite tough. ESPECIALLY live. That’s why our Production Manager Mike hit the floor and practiced until we knew we could pull this off. Lucky for us, Mike is a master problem solver and came up with a system that would make this activation possible. Check out photos of the bags below!


pack it up, pack it in…

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Once we’ve got everything prepped and ready to go, it’s time for everyone’s favorite activity: PACKING! Lugging our equipment around as often as we do can be quite taxing, but practice has certainly made for a smoother operation.

Most of the events we do call for a specific type of screen printing ink. Before everything gets packed up, we need to get all those inks ready to go. Our live team will either grab something off of the ink wall that’s already prepared, or mix something up.

After the inks are ready to go, we gather all our road-ready equipment and pack it up. Depending on where the event is taking place, we either transport the equipment ourselves or ship it to the event destination.


live from [insert location]… it’s family industries!

Stagecoach Country Music Festival 2019 - Indio, CA

Stagecoach Country Music Festival 2019 - Indio, CA

Over the last ten years, we’ve been lucky enough to travel all over the country. Life on the road is a rollercoaster, but it’s like a rollercoaster in Disneyland; it never gets old, it’s always a good time, and there is very little motion sickness.

Every event is different, but load in and set up always take place before the festivities get going. After everything’s good to go, that’s when the fun begins. It can get pretty nuts whenever we’re live printing, especially at large scale music festivals like Lollapalooza and Stagecoach, but that’s kind of why we love it. We feed off the energy of the crowd, and that’s what keeps the work interesting after all these years.

Depending on the activation and item being printed, our live team can turn an item out every thirty to ninety seconds. That’s why we’ve been able to take events on like the grand opening of Toyota’s headquarters in Plano, Texas where we printed five thousand shirts in four hours. Our heads were spinning and our arms were tired, but boy did we have a great time! That’s why we’re always down for a good challenge. The more, the merrier.


THAt’s all folks!

Bugs Ball 2019 - Warner Bros. Studio

Bugs Ball 2019 - Warner Bros. Studio

HOPE WE SEE YOU ON THE ROAD!

For more information on Live Screen Printing and all the other awesome activations we do, head over to our website:

UNDER CONSTRUCTION: Camp Family

As some of you may know, we’ve been hard at work on planning and building a brand new facility. Well, we’d like to formally introduce you to Camp Family; our brand new facility in Frogtown, Los Angeles, CA!

We know, we know… the place is a bit of a mess right now. We actually have a very good explanation for this beautiful mess. As of Monday, March 11 we’ve officially broken ground on Camp Family’s construction! We are giddy as hell to finally get started on building our new home, but there’s still a ways to go.

In our continued effort to bring you beyond our walls and inside the Family, we are going to periodically share photos of Camp Family’s progress.


CHECK OUT PHOTOS FROM DAY 2 OF CONSTRUCTION:


how it all began

Take a trip through Family Industries past.

IT CAME FROM THE INTERWEB!


Did you know there’s a ton of random, cool stuff on the internet?

Well anytime we find something weird, funny, or just plain interesting we are going to share it with you.

It’s like your on our group chat, but without all the annoying notifications!


A FULL-SIZE LEGO PICK-UP TRUCK?!

That’s right. Out of your dreams and into the world, Chevy teamed up with “The Lego Movie 2” to build an actual FULL-SIZE… I’ll say it again, FULL-SIZE Lego version of the Chevy Silverado! Check it out below, and prepare to have your mind blown!

Interested in learning more about this brick-tactic masterpiece?

Read all about it here.

New Blog, Who Dis?

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Part of being a Family is sharing… sometimes, over-sharing. Well, we’d like to apologize for not sharing enough with you over the years, but starting TODAY we are going to make that up to you.

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Our New Year’s resolution is to make you more a part of our Family. Too much good stuff happens here, and it’s selfish of us to keep it hid. So, we are going to bring you beyond our walls and into the daily life of Family Industries. Be it behind the scenes footage of our process, interviews with our staff and clients, live event coverage, our favorite cat videos, or random hilarity that ensues in and around our offices. Long story short, we’re making you an honorary member of our family.

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WELCOME TO THE FAMILY!