posters

The Process of Printmaking

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When looking at the history of printmaking, we see evidence of this artform going back thousands of years and in many different cultures. The art of printmaking has evolved in the types of techniques used to achieve prints, and not only on paper but on other surfaces such as wood, metal, and glass. In this article, we will take you through the different techniques and applications as well as a little bit of the history behind this art form.

What is Printmaking?

Printmaking is an art form consisting of the production of images, usually on paper but occasionally on fabric, parchment, plastic, or other support, by various techniques of multiplication, under the direct supervision of or by the hand of the artist.

5 Types Of Printmaking

Woodcut

Woodcut Print by WoodcutEmporium

Woodcut Print by WoodcutEmporium

Woodcut printmaking was first used as a means to print books and create repeating patterns for textiles, and it eventually turned into an art form. The process of creating a woodcut print is by carving out negative space from a surface, leaving only the lines and shapes that you want to appear in the print, and then coat the remaining surface with ink. The next step is to place the inked surface on a piece of paper, and finally, create a print by placing pressure on the back of the block - with a roller, printing press, or other tools – to transfer the ink onto the page.


Engraving

Engraving is the oldest and most difficult form of printmaking. Unlike relief printmaking (where ink is placed onto a surface) engraving involves making incisions or grooves in a plate, covering the plate with ink, and wiping the surface, so that the ink remains in the grooves. Then, the plate is placed in a printing press, which forces the paper into the plate’s grooves to pick up the ink. When the paper and plate are peeled apart, you’ll see that the ink has adhered to the paper.
The incisions in an engraving are entirely produced by carving into the plate by hand, which is why it’s one of the most challenging printmaking methods to master. The technique typically calls for the use of a burin - a steel rod with a sharp, oblique tip attached to a rounded top for the hand to firmly grasp onto – to draw into a metal plate.

Etching

Graphic Etching “Surfeit” by DariaSobieskaGrafika

Graphic Etching “Surfeit” by DariaSobieskaGrafika

Etching is an intaglio printmaking process in which lines or areas are incised using acid into a metal plate in order to hold the ink. In etching, the plate can be made of iron, copper, or zinc.

The etching process involves incising marks into a plate through a process called biting. First, you cover a metal plate with a wax-like layer called the “ground.” Then, you draw your design onto the plate with a needle; no pressure is needed as you only need to scratch through the surface of the ground. When the drawing is finished, you coat the back of the plate with a varnish, then immerse the plate into acid. As the plate lays in the acid bath, the acid will eat away at the marks you made, creating fine incisions.

Lithography

Lithography Print “Tea stall” by Chetanartindia

Lithography Print “Tea stall” by Chetanartindia

Lithographs, which were created in 1798 in Munich, are made with a large slab of limestone or metal plate and require an intensive process of developing an image on the stone or plate.

To begin making a lithograph first you need to prep the surface of the stone with grit, a sand-like dust, and a levigator, which is a heavy circle of steel that is attached to a handle. With some force, you start spinning the steel across the surface to grind it down a millimeter at a time. This is a crucial step for leveling the stone, which will provide an even print.

Next, the stone needs to be sensitized by dampening it and applying an acidic liquid across the entire surface. Then, the solution is rinsed off, and when dry, you apply a substance called “gum arabic” around the edges to create a border for the print area. Now you draw your image onto the stone with greasy tools such as a lithographic crayon or ink.

Once complete, you begin the transfer of the image onto the stone by an intensive process that involves layering talcum powder, resin, liquid-etch solution, gum arabic, and mineral spirits. Finally, you will ink the stone and print the image with help of a press.

All of these steps play a role in transforming the surface of the stone so that whenever a mark with a greasy material was made, the ink would stick to the surface of the stone.

Screen Print

Screen Print - “Her” Illustration by Raphael Kelly Printed by Family Industries

Screen Print - “Her” Illustration by Raphael Kelly Printed by Family Industries

Screen printmaking originated in China as a way of transferring designs onto fabrics, following this, the Japanese began using simple stenciling techniques as a way to create imagery. They would cut stencils out of paper and mesh was woven from human hair. They used stiff brushes to force ink through the mesh onto the fabric.

In the 1930s in New York, a group of artists began experimenting with screenprinting as an artistic medium by applying it onto paper. They coined the term ‘serigraphy’. Later in the 1960s Pop artists such as Peter Blake and Andy Warhol used screen printing as an essential element to creating their artwork. These artists established screen printmaking as a medium for creating contemporary art by popularising the method.

What is the process of Printmaking?

Screen Printing, also known as silkscreen printing is unique in the sense that the print isn’t made directly from the surface of the block or plate; instead, the image is printed through a screen mesh using stencils, and within this medium, there are a few techniques used to achieve specific prints. People new to screen printing often first learn how to create hand-cut stencils. In this method, you use an X-acto blade to cut out a design from a sheet of self-adhesive plastic film. Then, the shapes are positioned on the film to the bottom of a mesh screen and place on top of the paper.


At Family Industries we practice the art of screen printmaking, using stencils and exclusively on French Paper, the gold standard for screen printed posters. Screen printmaking is ideal for high-quality posters, art prints, and other types of flatstock. Screen printed posters are always a hit and are a great way to make small or large runs of your custom artwork. Whether you’re a band who needs tour posters or an artist looking for a premium-quality replication, the team at Family Industries takes great pride in our poster printing department.

Author: Irene Floridia - Content Creator


For questions, send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

Merch Guide For Musicians & Bands

Whether you’re a successful musician or an up and coming band, having merch to sell at events is critical. There’s a variety of items you can sell as merch to event goers as a way to promote your music. Choosing the right items is key to ensuring sales.


Why Do Musicians Need Merch?

Musician merch has always been important to bands, both as a source of revenue and to help raise awareness of your ‘brand’. Fans love buying merch too - the music we like is closely tied in with our identity, and wearing a band’s t-shirt is a way of showing off that identity to others - adverts for your band, helping promote your band anywhere and everywhere they go.

Having a good range of merchandise not only generates you income but raises your profile as a band and can help get you new fans!

Check Out How To Design A T-Shirt

What Merch Should You Sell?

The real key to getting started with merchandise is to look at how much budget you have to invest. If you have a larger budget it is worth looking at what your fans would like - ask them and develop a small range, but you could also go for plenty of low budget options such as badges, stickers and posters. Your budget will also play a crucial role in determining what your inventory will look like.

Ask Your Fans

You can slap your band logo on just about anything these days, but don’t leave it up to chance. Be direct and ask your fans what they want! Put up a quick poll on your social media, in your email newsletter, or on your music website to get an idea of the kind of merch your fans would actually enjoy.

Research

Check out other band’s merch - Gather merch inspiration from bands that are similar to yours in terms of genre, brand identity, and number of followers.

Check Out Merch Ideas: Band Posters & Art Prints

Cost Effective Merch

When you’re deciding what to get made, cost is always going to be a factor. There are three main things to bear in mind:

  • Overall cost of production: Patches, stickers, and keychains are popular because they’re a low-cost items that you can give away as well as selling them. By contrast, hoodies are a more expensive item that will cost more - however, the profit is bigger.

  • Minimum runs: All items will have a minimum quantity that you’ll be allowed to order. This will be higher for some types of merch than others.

  • Complexity of design: If you’re screen printing items (the most common technique for t-shirts), you’ll be charged a set-up cost for each color in your design - meaning a complex design with 4 colors will be much more expensive to produce than a simple 1 color print.

Find A Designer

Creating the right attention-grabbing artwork is a big part of a successful merch campaign. Hiring a professional graphic designer can save you a lot of headaches when it’s time for the printing process. It’s important to communicate what you are intending to do with the art work as certain designs may not be suitable for screen printing (too detailed or thin lines).

Finding a merch designer that specializes in packaging or has knowledge of apparel printing is a plus! Otherwise, make sure they understand what your intentions are before beginning the designing process.

Check Out How To Design Artwork For Screen Printing With Puff Ink

Custom Merch

Adding an element of customization to music merch item can be a great incentive for event goers. Being able to add initials to a jacket or a hat by using a live embroidery service is a low cost way to customize merch on-site.

If a live event merch customization agency can fit into your marketing budget, do it! Having experts working at your event either embroidering hats or screen printing t-shirts adds an additional element of entertainment to your show which encourages sales.

Selling Merch Online

While not on tour, selling merch online is another way to earn passive income and still promoting your music.

If you’re attracting fans to your website or Instagram profile, it’s a missed opportunity if you’re not offering them stuff to buy once they’re there. Services like BigCartel give you a free shopfront where you can easily add your products and have fans pay by Paypal. You just need to keep track of stock levels, and make sure one band member is in charge of packing and shipping the orders.

Another solution is merch agencies such as Family Industries who offer a variety of merch items that can also be fulfilled on-site and shipped directly to the buyer. Merch manufacturers can often also add additional branding items such as stickers or personalized notes and they guarantee great quality.


Be Creative!

Selling a t-shirt with your band name and artwork is essential, however, thinking outside the box and offering a vinyl with an art print can elevate your brand and ensure you’re providing quality to your fans. It may also additionally present as a great gift for someone, which automatically takes your merch to the next level.

Author: Irene Floridia - Content Creator


Follow us on Instagram and Facebook

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

Merch Ideas: Band Posters & Art Prints

The process of printmaking is one of the older forms of artistic process based on the principle of transferring images from a matrix onto another surface, most often paper or fabric. As a merch agency, we believe that posters or art prints are great items to sell as band merch.

Band Merch

Band merch can be difficult to sell if you don’t already have a big following. However, making cool merch is a great incentive for people that may not be familiar with your music to make a purchase. Merch can include apparel such as band t-shirts and band hoodies, or it can also include accessories such as water bottles or key chains.

Band posters are a less thought of merch item, but we believe it’s a great option for those looking to keep cost down and create true art prints that have more of a “limited edition” feel.

The History of Band Posters

Selling posters is a way of advertising, after all, printed posters is the original way we used to advertise. They were meant to serve this specific purpose.

No one cared that they’d sit in the rain and get damaged or have pinholes in them. They were solely used as a tool to get crowds to attend live music events. This is very clear when you look at the original letterpress posters from the late 1950s and early 1960s.

60’s and 70’s Music Era

In the 60’s society experienced the psychedelic era, during this time, the true art form of the concert poster began to develop. This new style came largely out of San Francisco, where artists began to create posters for the budding music scene that the decade brought in.

During this time, the intention behind the design remained the same as it had been: to bring people to shows. The posters contained important information such as band name, venue, date, and time. However, it included more clever and eye-catching psychedelic designs.

Later in the 60’s and early 70’s, print designers and makers begin focusing on creating visually ambiguous fonts. In addition to the font, psychedelic concert posters made use of vibrant colors and beautiful imagery that was unique to every individual piece. This led to some people taking up poster collecting as a hobby.

The Punk and New Wave Era

In the late 70’s Punk and New Wave music emerged and these new genres brought a new form of show advertising with them, and DIY flyers became prevalent around cities in which shows were being held. Venues such as CBGB in New York and Mabuhay Gardens in San Francisco became known for specifically showcasing bands within these genres.

Punk communities thrived on the concept of doing something yourself, and concert art was no exception. Most punk flyers were designed using a pen and paper, an x-acto knife, and a Xerox machine. They were not created to be works of fine art, but to demand the attention of anyone who saw them.

Punk music flyers and posters became a true form of street art, and those who recognized this saved various flyers that they found on the street as they were often tore down due to people perceiving them as offensive or unattractive.


Posters as Merch

As advertising became more of a digital medium, the evolution of printmaking continued. Modern collectible concert art is created for a different purpose. Rather than being designed primarily as a promotional tool, posters have become a form of concert merchandise.

Today, artists will design a poster that may be specific to a tour date, an entire tour, or a festival. Often a limited number of copies will be printed. Sometimes there will be variants of the poster, such as foil prints, that are created in even smaller quantities and thus hold more value.

What’s The Value of a Poster?

In order for a print to be valuable, there can only be a certain amount of them. There are people who collect band and festival posters, for collectors, the limited edition tag goes a long way.

Though the above posters have been around a shorter time than some vintage posters, condition is still important! A poster with pinholes, tape marks, or tears will not hold up in value the same way that a pristine piece will. So, if you’re thinking about selling posters at your next gig, make sure you have the appropriate packaging to keep them in good conditions.

Finding a printmaker has become more and more rare in the era where most prints are done by machines.

At Family Industries, we have a print master that creates prints using screen printing as a primary method. These prints are highly regarded as they are all done by hand and the quality is superb when compared to machine printed posters.

On top of that, screen printing produces more vibrant colors. So, if your design has very specific colors or more vibrant colors, screen printing is the best option.

Author: Irene Floridia - Content Creator


Follow us on Instagram and Facebook!

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

Printmaking Design Trends of 2023

Graphic design trends are as unforgettable and recyclable as apparel trends, and this is why the two sometimes overlap, especially if you’re a lifestyle brand. Printmaking can be an integral part for all brands and especially if you’re an artist or musician.

A bright yet simplistic mood is brewing in print design for 2022. Print trends across magazines, brochures, packaging and posters will be dominated by bright colors, playful shapes, and novel print finishes.


DESIGN TRENDS

80’s and 90’s nostalgia is back and it’s everywhere from how kid’s are dressing to what brands have adopted as their brand visuals. Within this genre, we see influences from the past with a touch of modern elements.

90’s Retro Design

In 2022, the retro comeback has finally landed on the 90s with the pop culture comeback of The Matrix and Netflix’s Fear Street, ushering in an era of gothic serifs, neon colors and vaporwave landscapes.

we are reexperiencing the 90s through Memphis design patterns, simple emojis and primitive internet frames also known as brutalist design.

Within this genre of design, we see minimalism and simplicity front and center. People want the sense of familiarity coupled with fun abstract shapes that are not overwhelming.

Typography

2022 is bringing more vibrant, expressive, and experimental lettering. In this new era, we expect lettering that pushes the bounds of easy legibility, creating forms that are expressive in and of themselves.

Because this trend is rooted in experimentation and personal expression, the sky is the limit as far as how it can look. Mismatched letter styles, mind-bending shapes and amorphous blobs are all on the table.

All in all, this type of lettering challenges the distinction between abstract shapes and legible letters.

Illustrations

designers of 2022 are taking their inspiration from past pioneers of flat design, specifically the Ukiyo-e artists of Japan’s Edo Period. Ukiyo-e is a style of printed artwork (though it was sometimes painted) using hand-carved woodblocks. Using this technique allows for scenes in stylized flatness.

Simple line drawings are also going to be a standard in printmaking and overall graphic design. These meandering drawings are intensely personal, and the designers of 2022 are injecting their professional work with a bit of their own abstract mindscape.

Doing so can bridge the gap between digital tools and a human touch, creating designs that are approachable.

Collage Design

The collage is almost like the anti-design, as it’s past has notoriously been a signal of low-budget and grungy.

Most notably, this grunge-type print has a physical presence through analog elements such as tape, torn pages and scribbled handwriting - rebelling against the clean, flat graphics of the digital age.

This design style adds more personality and more energy and movement to poster artwork, tickets, and flyers.

By Nejc Prah via nejcprah.com

Bubble Design

Much like puff prints on apparel, bubble design is everywhere. Bubble shapes have an undeniably positive effect, as circles often convey friendliness and levity due to their lack of corners. But unlike the typical bubble fonts and shapes (which often find their way onto products aimed at children), this 2022 trend revels in exaggeration through elongated forms and psychedelic colors which give it a little more grown-up feel.

Author: Irene Floridia - Content Creator


ARE YOU LOOKING FOR A PRINTMAKER?

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.


Follow us on Instagram and Facebook

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

Cured in 60 Seconds: An inside look at live screen printing

Ten years ago we ventured into the unknown world of Live Screen Printing. At the time, no one was really doing it so our gauge on whether or not it would work was… well, there was no gauge. We were attempting to build an entire business around something that had zero proof it would actually be successful. All we knew was that we had a solid idea, the skills to pull it off, and the drive to make it work.

Today, a decade later, we are doing over four hundred events a year. To say we’ve been extremely fortunate is an understatement. We owe a giant debt of gratitude to all the incredible people who have supported us along the way, and all the brands we’ve been lucky enough to work with throughout the years.

As incredibly exciting as these past ten years have been, we couldn’t have gotten to this point without lots and LOTS of practice. As cliché as it is, practice really does make perfect. We’ve had to fall and pick ourselves back up more times than not, but those falls have taught us something each time. That’s why, in the spirit of learning, we wanted to show you how we make the magic happen. From prep work to the event itself, there’s a lot that goes into live screen printing.

Here’s a little inside look into how we do what we do…


PREPARATION IS KEY

Stagecoach 2019 Prep — Before we headed to the desert for 2019’s Stagecoach Country Music Festival, we had to prepare hundreds of pre-printed posters for the event.

Stagecoach 2019 Prep — Before we headed to the desert for 2019’s Stagecoach Country Music Festival, we had to prepare hundreds of pre-printed posters for the event.

Some say that “eighty percent of life is just showing up”. Unfortunately, that doesn’t really apply to live screen printing. Depending on the type of item we’re printing on, as well as the designs themselves; prep work is usually inevitable. We never want to walk into an event blindly, so we typically spend the days leading up to it practicing the activation.

Reasons for prep work ranges from types of ink we’re using to pre-printing tags and brand logos onto the items. For example, before we went to Tik Tok’s “For Black History” event in Hollywood, we pre-printed hundreds of denim jackets with the Tik Tok logo.

You may be asking yourself: “Wait. if you’re ‘live screen printing’ why are you printing stuff BEFORE you’re actually live?” That’s a solid question. What it usually comes down to is twofold: time and branding. Typically when we’re hired to work an event, a company will want their logo/branding on the items we’ll be live printing. This is completely separate from the design(s) they want to be printed live.

Whenever we’re live, we want to make sure guests of the event are given their items in a timely manner, and not wasting their time waiting in line. No one wants to wait a long time for a t-shirt when there’s food and drinks to be had! So in order to save time, we tend to pre-print any branding that the company wants on their items. That way, the items are ready to go for guests once they get to our booth. They only thing they have to worry about is choosing which design they want live printed.

Pre-printing is far from the only reason we do prep work for our live events. Sometimes we’re asked to print on an item we’ve never printed on before, and like anything you want to get good at doing: practice makes perfect.

This past April we were asked by The Fields Restaurant to do live printing on clear, PVC tote bags. While it may sound simple, printing on plastic bags can be quite tough. ESPECIALLY live. That’s why our Production Manager Mike hit the floor and practiced until we knew we could pull this off. Lucky for us, Mike is a master problem solver and came up with a system that would make this activation possible. Check out photos of the bags below!


pack it up, pack it in…

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Once we’ve got everything prepped and ready to go, it’s time for everyone’s favorite activity: PACKING! Lugging our equipment around as often as we do can be quite taxing, but practice has certainly made for a smoother operation.

Most of the events we do call for a specific type of screen printing ink. Before everything gets packed up, we need to get all those inks ready to go. Our live team will either grab something off of the ink wall that’s already prepared, or mix something up.

After the inks are ready to go, we gather all our road-ready equipment and pack it up. Depending on where the event is taking place, we either transport the equipment ourselves or ship it to the event destination.


live from [insert location]… it’s family industries!

Stagecoach Country Music Festival 2019 - Indio, CA

Stagecoach Country Music Festival 2019 - Indio, CA

Over the last ten years, we’ve been lucky enough to travel all over the country. Life on the road is a rollercoaster, but it’s like a rollercoaster in Disneyland; it never gets old, it’s always a good time, and there is very little motion sickness.

Every event is different, but load in and set up always take place before the festivities get going. After everything’s good to go, that’s when the fun begins. It can get pretty nuts whenever we’re live printing, especially at large scale music festivals like Lollapalooza and Stagecoach, but that’s kind of why we love it. We feed off the energy of the crowd, and that’s what keeps the work interesting after all these years.

Depending on the activation and item being printed, our live team can turn an item out every thirty to ninety seconds. That’s why we’ve been able to take events on like the grand opening of Toyota’s headquarters in Plano, Texas where we printed five thousand shirts in four hours. Our heads were spinning and our arms were tired, but boy did we have a great time! That’s why we’re always down for a good challenge. The more, the merrier.


THAt’s all folks!

Bugs Ball 2019 - Warner Bros. Studio

Bugs Ball 2019 - Warner Bros. Studio

HOPE WE SEE YOU ON THE ROAD!

For more information on Live Screen Printing and all the other awesome activations we do, head over to our website: